Apple is reportedly in discussions with Google to incorporate the tech giant’s Gemini artificial intelligence engine into the iPhone. Bloomberg News, citing sources familiar with the matter, reported that the talks center around licensing Gemini to introduce new features to the iPhone software slated for release this year. Despite the advanced stage of negotiations, details such as the terms of the agreement, branding, and the implementation strategy are yet to be finalized.
It is speculated that any formal agreement between the two tech giants may not be announced until Apple’s annual developer conference, scheduled for June. Interestingly, Apple has also been engaging in talks with OpenAI, the developer of ChatGPT, indicating a broader exploration of AI integration across its platforms.
Should Apple and Google reach an agreement, it could potentially expand Google’s AI services to more than 2 billion active Apple devices. This move could significantly bolster Google’s efforts to compete with OpenAI, which is backed by Microsoft.
Apple might be engaging with Google to integrate their Gemini AI engine into iPhones for several compelling reasons.
Firstly, Apple’s Siri has struggled to keep pace with competitors like Google Assistant. Incorporating Gemini could substantially enhance Siri’s functionality and performance, positioning Apple more competitively in the AI market.
Secondly, the integration of Gemini could lead to the development of innovative features for iPhones. These could include smarter search assistants, improved photo editing tools, or even AI-powered productivity applications, enriching the user experience.
Using Google’s AI in iPhones might make Apple look like they’re giving up some control and could make people think they’re not as innovative. Some users might also worry about Google’s AI on their iPhones, especially since Google and Apple compete on privacy.
But there are good reasons for the deal, too. Making AI on their own is hard and takes a lot of time and money. Working with Google could help Apple bring AI features to iPhones faster. Plus, Apple could focus on what they’re really good at – making great hardware and giving users a good experience – while using Google’s AI knowledge.
